Is an advertisment that you simply adore any guarantee of the success of the message the advertiser was trying to convey? I heart, big time, the Compare the Meerkat ad for Compare the Market. But I am wholly unconvinced of its ability to get me to use the company for car insurance. Mainly because I don't have a car. But I am quite hypnotisable and susceptible to advertising, I believe, and so the right ad may overcome that little hurdle. If, however, I ever needed to compare meerkats, there is only one place I would go. Simples, *tchlic*. I have just realised that Aleksandr Orlov, the star of this ad, has had numerous gigs in entertainment circles and even has a book for sale on Amazon about his family history. There I was thinking he was a fictional character. I am obviously the simples one!
Who wore it better?
Getting linky today with: